ACCEM es una ONG centrada en la ayuda a personas en colectivos con riesgos de expulsión minorías, migrantes y refugiados. Esta organización quiere reeducar a la sociedad y ayudar a aquellos que han llegado a ella a reintegrarse y formar parte de la comunidad.
Por lo tanto, el rediseño de ACCEM tenía que reflejar estos valores de esperanza, comunidad y comunicación. El nuevo sistema gráfico, junto con el logo, pretenden transmitir todo aquello que el antiguo no conseguía, sin dejar atrás el origen, por lo que algunos elementos se han conservado.
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